Large Account vs Small Account: Different Strategies

Where do SOHO traders find first clients? Referrals from former colleagues, LinkedIn targeting, small orders on Alibaba, and industry exhibitions. Develop multiple sources simultaneously.

Time management is the biggest challenge. Handle emails and order follow-up in the morning. Develop new clients in the afternoon. Learn in the evening. Use a CRM — your brain isn't a database.

The hardest part of the first SOHO year is surviving no-order periods. Cultivate 3-5 potential clients before leaving your job. Save 6 months of expenses. Your first order doesn't need to be big — complete the cycle.

Finding factories as a SOHO trader is challenging. Visit in person, present your client resources and sales capability. Pay promptly after orders. Build trust one transaction at a time.